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3 Ways Fernwood Fitness Scales Growth

Kelsie Stone

August 30, 2025

Fernwood Fitness empowers women and scales with Exerp

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Serving a Superior Member Experience to Australian Women

Fernwood Fitness – the powerhouse Australian brand serving expert fitness classes, a secure and welcoming atmosphere, and the resources to pursue wellness to women nationwide – has grown from 60,000 to nearly 100,000 members in just five years. That kind of growth requires a scalable solution to support the ins and outs of crafting a truly personal member experience – something Fernwood Fitness specializes in.

Since switching to Exerp in 2020, Fernwood Fitness has pursued powerful growth through:

  1. Adapting to evolving customer expectations – As trends in the industry come and go, Fernwood takes care to meet member expectations on the upswing and adapt as desired offerings change.

“What are perhaps things that are maybe taking a turn in the industry and may not have that same level of member engagement? Being able to have the visibility there in Exerp has been really crucial for us.” – Tahlia Day, National Operations Manager | Fernwood Fitness

2. Personalizing member experiences – Providing a welcoming, women-only environment is more than ambiance; Fernwood empowers their members to take control of their own experiences.

“Busy women make up a lot of our Fernwood member base, so we want to make sure there’s a really streamlined solution for them to manage their experience in the Fernwood clubs.” – Tahlia Day, National Operations Manager | Fernwood Fitness

3. Powerful mobile communication – Utilizing the myFitApp platform’s integration with Exerp allows the Fernwood team an unmatched level of control over their mobile application, supporting local and national push notifications as an avenue for communication beyond SMS or email campaigns.

“Being able to communicate direct to our members through a push notification has been a bit of a game changer for us.” – Tahlia Day, National Operations Manager | Fernwood Fitness

Hear Tahlia in her own words or read more about how Exerp serves Fernwood Fitness as they empower women across Australia to take control of their health.