Blog

With a holistic focus on fitness and health, Evolution Wellness has set a rapid pace for growth. The coming together in 2017 of two of Southeast Asia’s most celebrated brands – Celebrity Fitness and Fitness First – formed one of the largest wholly-owned fitness club networks in the region. Subsequent additions to the portfolio added to their range and appeal, as well as introduced new challenges to support their members, customers, and brands.

That new growth is why Evolution Wellness is implementing Exerp across their portfolio of brands throughout the region, including three new brands they’ve deployed in just seven months. Having just completed the launch of club number 127 and the first of what will be a series in Indonesia, the results have exceeded expectations.

“Club number 127, the first to open in Indonesia, and another victory with Exerp as our tech partner. Insane value with our fuss-free HVLP option.” – David Prosser, CEO, Evolution Wellness

Mehdi Benjelloun, President, Exerp, added, “This is a fantastic milestone—Exerp is taking its first step into Indonesia! The Exerp APAC team did an outstanding job making this happen on a tight schedule.”

Brands and Locations Launched

• GoFit >
• Celebrity Fitness >
• Fitness First Singapore >
• Fitness First Thailand >

Lessons learned

The planned rollout across several territories in rapid succession presented unique challenges. The Exerp team was able to re-imagine and update the original localisation rollout plan, reducing the actual time by approximately 40%.

Deployment time details

• Seven months for three brands across five countries in Southeast Asia

Evolution Wellness Company Figures

• Members: 375,000+
• Countries: 5
• Employees: 6,000+
• Workouts per year: 25M

Learn more