Exerp and the PureGym Group Announce Partnership


March 11, 2020

Exerp and the PureGym Group agree to a new long-term strategic partnership

Copenhagen, 11th March 2020 – Exerp, a global IT and software as a service specialist in member management software for the fitness and leisure industry, today announces that it has agreed to a new long-term strategic partnership contract with the PureGym Group, the leading European gym operator with gyms in the UK, Denmark, and Switzerland.

Exerp has been reappointed by the PureGym Group as its Member Management System provider, on a long-term contract. Exerp is the leading member management system for enterprise fitness operators and already operates in 16 countries providing services to a broad range of operators. Exerp has worked in the past with both of the PureGym Group’s major brands – PureGym in the UK and Fitness World in Denmark – but this new contract represents a complete reset of arrangements for the future.

After what has clearly been a challenging time for the gyms and fitness industry, this partnership will help the PureGym Group minimise risk and disruption to both of the Group’s major business units. And the contract will provide the Group’s operations in Denmark and Switzerland with an accelerated route to using the full suite of features created on the Exerp software as a service platform.

Furthermore, the new partnership will fully enable and support the development of the PureGym Group’s ongoing international development activities in the USA and with the Group’s first franchising partner in the Kingdom of Saudi Arabia.

Rémi Nodet, Exerp CEO, said: “We are delighted to be recommitting to our partnership with the PureGym Group. We will be providing PureGym Group with a full suite of leading-edge, cloud-based software services coupled to ongoing professional development support. We first worked with PureGym when the business had just 50 sites and are proud to have contributed to the Group’s growth to over 500 sites now. We have grown substantially over this time, but we have never lost track of the importance of the fundamentals: reliable, secure software; a highly scalable platform; and a complete dedication to customer service. We look forward to applying our versatile, scalable, and proven software to supporting the Group as it grows to 1000 sites and beyond.”

Humphrey Cobbold, CEO at PureGym, said: “PureGym Group is one of a small number of “Premier League” operators in the rapidly developing global budget gym industry and the effective application of technology to every aspect of our business is critical to our success. We have worked with Exerp for many years, but this new, forward-looking partnership represents a complete reset of our technical strategic, and commercial arrangements. The application of technology, data, business information, and increasingly AI is and always has been critical to our business. This renewed mutual commitment with Exerp is a critical future component of our strategy and we look forward to many years of successful collaboration.”


Exerp, a Danish company founded in 2003, is an enterprise-level club-management software developer and servicer for the health and fitness Industry where it has specialised in solutions to meet the scalability, governance, and automation requirements of large, multi-site gym operators. Exerp’s business platform is built around a highly configurable back-end, offering unmatched flexibility as well as functional breadth to serve more than 6 million members at many of the largest operators in North America, EMEA and Australia. The Exerp platform offers a full-fledged API for seamless differentiation on top of a functional palette with more than 50 standard modules within subscription and price management, finance and billing, activity and resource bookings, communications, online services, DWH & BI, and branded member and staff mobile apps. Exerp’s software is supplied as a service, delivered and constantly optimised by an international team of data, application and implementation consultants. For more information, please visit

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Marilyn Cox
Clubessential Holdings, LLC