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Fitness Trends 2024

Charlotte Hitchcock

January 10, 2024

Woman using ropes to work out in gym

The fitness industry constantly evolves as it seeks fresh ways to attract consumers. Staying current with the latest trends can prove challenging, but here we detail several popular ones in 2024.

1. Holistic Health and Wellness

In 2024, more people will likely seek healthier lifestyles as interest in holistic wellness and mindfulness continues rising. Over the last few years, stress management through meditation, breathing exercises, and other techniques has gained popularity for lowering stress. This focus on improving mental health along with physical health will further increase in 2024, with gyms and other organizations promoting exercise and activity as mental health boosters, continuing the growth of this trend that began in 2023.

This trend will not only increase gym usage, but your customers will also seek healthy food options like superfoods and vitamin-rich foods to complement their training routines. The rise in health-focused lifestyles will lead to more NHS referrals asking centers to provide mental health management programs, not just physical rehabilitation.

2. Variety of Training Styles

To satisfy current and future members, offer a diverse fitness program with the flexibility to combine different types of workouts like strength training and yoga or cardio and martial arts. You should also be focussing on recovery classes. They offer numerous benefits that help members return to full health and fitness faster. By getting members back in shape quickly and comfortably, these classes increase member satisfaction and facility usage.

3. Fitness Wearables

Fitness wearables are becoming more advanced and will continue to do so in the future, specifically in 2024 and beyond. Additionally, they are becoming more comfortable and even fashionable, departing from the bulky designs with large displays. These devices can greatly benefit users by enhancing their workouts and keeping them motivated. Furthermore, they are now being worn for health purposes beyond exercise. For instance, wearables can monitor heart rate throughout the day, providing valuable insight on the risk of heart disease.

4. Mobile Apps

Mobile apps aren’t a new trend but one that is now a non-negotiable. A member app for a gym is an invaluable tool that can greatly enhance the overall experience for gym-goers. Firstly, it provides convenience and accessibility. Members can easily access their gym schedule, class timetables, and any changes or updates in real-time through the app. This saves them time and effort in having to manually check or inquire about these details.

A member app can also provide a platform for building a community within the gym. Members can connect with fellow gym-goers, share achievements, and provide support and motivation to one another. Overall, a member app is an essential tool that not only enhances the convenience and effectiveness of gym-goers’ experience but also fosters a sense of community and support within the gym environment.