Fernwood Fitness Scales Growth with Exceptional Member Experience

The Challenge

Growth makes it difficult to keep pace with the IT infrastructure best practices as well as member and staff expectations for efficiency and experience. With more than 70 clubs across Australia and approaching 100,000 members, those challenges continue to increase.

The
Solution

An all-encompassing CRM platform helps Fernwood to not only manage their businesses more efficiently but enables them to grow and expand into a better user experience for customers. Working very closely with the Australian team enabled them to meet requirements for their clubs and tap their wealth of knowledge and experience in fitness businesses to think outside the box to expand operations and functionalities. Process experience means that they roll out new clubs at speed and with consistency. The result is that members have a simpler and more efficient member journey and the business continues to grow.

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“The Australian team is a wealth of knowledge and support. They are there every step of the way to assist you to make sure you are maximizing use out of the platform and getting the best experience for your staff and members.”

Caitlin Jury, General Manager, Operations and Marketing, Fernwood Fitness

“Exerp plays an integral part for our growth here at Fernwood.”

Tahlia Day, National Operations Manager, Fernwood Fitness