This innovative low-budget concept relies heavily on technology in order to differentiate offerings and improve sales, while at the same time minimizing manual procedures. As an example, retail products are sold at Exerp integrated vending machines, and micropayments for entering manned classes and using the showers are processed by Exerp. As a result, Fresh Fitness offers a completely cash- and paper-free club environment. Fresh Fitness is part of SATS Group who provides a whole spectrum of services from low-cost to high-end fitness clubs. For more than a decade SATS Group’s premium fitness brand SATS, have also been a client of Exerp.