Distilling the Essence for PureGym

The Challenge

Recurring PT and new online capabilities for sales have brought the billing and membership system into the efficient modern digital era. That means paperless, as well dramatic cost savings in all types of resources from labor to materials.


New Exerp online capabilities through an API created one source of truth for members, access, and finance. The results in addition to clarity? Additional revenue sources from DD bounce fees, and integrated access control removing all barriers with limited memory and access rights is now dynamic. It’s all led to consistent annual growth.

Exerp Supports PureGym’s Growth

The Exerp platform seamlessly scales with growing health clubs. Since 2013, Exerp has supported PureGym on their journey to become the UK’s largest operator measured by sites and members, reaching 1 million members at the start of 2018.


60 CLUBS – PureGym acquired by CCMP, a US based private equity firm


85 CLUBS – Launches in-house Member Services


132 CLUBS – Acquires LA Fitness UK


170 CLUBS – Launches Exerp Member App


192 CLUBS – PureGym acquired by Leonard Green & Partners, a US-based private equity firm


200+ CLUBS – Reaches first 1M members