Our Story –
Exerp Success Track
Exerp has been on a journey of continuous growth, perfect retention, and international expansion from day one. Beginning in Copenhagen, Denmark, our drive to help growth-minded fitness operators scale their business made it inevitable that our presence would extend to serve the biggest and best-run fitness brands in the world, wherever they might be.
Timeline of Growth
Nordic Foundation
1995
Procard (Exerp) is founded based on eClub software.
2003
The Exerp platform is established through a strategic partnership with SATS.
2008
Exerp switches to a SaaS business model.
2010
Exerp signs contract with Actic Fitness and cements its leading Nordic position.
European Expansion
2011
Exerp expands outside the Nordic nations with its first UK contract.
2013
Contract with PureGym is signed.
2014
Contract is signed with Virgin Active.
2016
US office is established in Florida.
Global Reach – North America, APAC and the Middle-East
2016
Contract with GoodLife marks the entry into North America.
2017
Australian office established in Sydney.
2018
Exerp signs contract with Life Time Fitness.
2019
Exerp signs contract with Fernwood Fitness in Australia.
2020
Expansion to the Middle-east begins when Fitness Time signs contract.
2021
Exerp acquired by Clubessential Holdings, LLC.
